1 · Build your question flow
Create linear or branched questions with validation and progress. AI drafts wording, options, and flow logic; you review and approve before publish.
Classic surveys
Structured questions at scale
Run traditional surveys with clear question flows, validation, and exports. Ideal for benchmarks, compliance-friendly forms, and repeatable trackers.
Build with AI —
Describe what you want to learn — AI generates the full question set, answer options, and flow logic. Review, tweak, launch in minutes instead of hours.
AI at runtime —
AI helps you draft clearer questions, tune answer options, and generate insight notes from open-ended replies — without changing your core methodology.
- Familiar linear or branched flows with full response exports
- Consistent metrics across teams, regions, and quarters
- Optional AI summaries so long-form answers stay actionable
How it works
Draft, publish, then report
Classic surveys go from AI-assisted question design to a branded public form and export-ready analysis — in the same admin as Insight studies.
2 · Brand the public page
Set title, subtitle, logo, themes, and participant-facing copy on a familiar step-by-step form — not a chat UI.
3 · Collect responses and analyze
Share a public link or CRM invite. Track opens and completions, export responses, and use the analysis hub alongside Insight studies.
Form builder
Structured flows with AI drafting
The classic builder focuses on clear question lists, branching, and validation — with AI help so you launch faster.
AI question drafting
Describe what you need to learn; AI proposes questions, answer options, and flow structure you can edit before go-live.
Linear & branched logic
Run trackers and screeners with skip logic and validated answer types — numbers, scales, single/multi select, and open text.
Progress & validation
Required fields, min/max lengths, and step progress so participants finish without ambiguous partial saves.
Participant appearance
Brand the public form with title, subtitle, logo, and theme colors — a familiar survey experience, not conversational UI.
Projects & CRM
Group studies under product projects, link CRM segments, and send tracked invitations like Insight workflows.
Full response exports
Export complete response data for benchmarks, compliance archives, and downstream BI tools.
Participant experience
Step-by-step forms participants already know
Participants answer on a structured public page — ideal when you need consistent metrics and comparable response shapes.
Clear question steps
One screen or section at a time with visible progress — no chat transcript to parse later.
Validated answer types
Scales, ratings, single and multi select, and open text with guardrails you configure in the builder.
Branded public link
Share a slug URL or QR-friendly link; greet known CRM recipients on the welcome screen when invited.
Session resume
Invited participants can continue partially completed forms instead of starting over.
Optional AI on open text
AI can help summarize long open-ended replies into analyst-friendly notes without changing the form UX.
Same analysis stack
Classic responses feed the analysis hub — KPIs, filters, and comparisons alongside Insight studies in one admin.
After collection
Reports and exports you can trust
Classic studies produce structured response data — charts per question, exports, and filters for teams that need repeatable metrics.
Per-survey KPIs: opens, starts, completion rate, and response volume
Question-level charts and answer distributions in the analysis hub
CSV export of full responses for benchmarks and compliance
Compare date ranges or CRM groups side by side with Insight studies
Publish & share
Reach participants on a link
Publish a branded public form, invite CRM segments, and track who completed — same projects and admin as Insight.
Public survey link
Branded slug URL with optional QR sharing for trackers, post-event forms, and recurring pulses.
CRM invitations
Send tracked invites to segments, see completion status, and filter analysis by group.
Themed public page
Logo, colors, and welcome copy on a step-by-step form layout participants recognize instantly.
Start a classic survey
Create a form study, draft questions with AI, and publish when the flow looks right.