KogniFeed
What is a conversational survey? Definition, examples, and when to use one
Conversational survey definition: chat-style research with adaptive follow-ups and structured capture. How it differs from forms — and how KogniFeed runs them as Insight interviews.
Definition
A conversational survey is a study where each participant answers through a dialogue — typically one question or topic at a time in a chat UI — rather than scrolling a long questionnaire. The moderator (human or AI) can clarify, probe, or skip based on what the person said.
Conversational survey vs traditional survey
- Traditional: fixed order, identical wording, fast aggregate scores
- Conversational: adaptive turns, richer open ends, still can capture structured slots
- AI conversational surveys scale the adaptive style without live moderators
Examples
- Post-checkout CSAT with follow-ups on delivery issues
- Website pricing-page pulse asking what almost stopped a signup
- Quarterly NPS pulse that interviews detractor reasons
- Churn-risk conversations triggered from CRM
How KogniFeed runs them
On KogniFeed, conversational surveys are Insight agent interviews: objectives, session shape, blueprint fields, dynamic selectable UI, CRM/embed/API distribution, voice option, and an analysis hub with editable auto-metrics. Not a form builder with a chat skin — and not a panel marketplace.
FAQ
What is a conversational survey?
A research session where participants answer via chat-style (or voice) dialogue that can adapt follow-ups, instead of a fixed multi-page form.
Are conversational surveys the same as AI moderated interviews?
Closely related. AI moderated interviews are conversational surveys led by an AI agent with guardrails, structured capture, and automated analysis.
How do I try one?
Sign up for KogniFeed free, pick a template, publish a link or embed, and review the analysis hub after sessions complete.