Customer stories

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Case studies

Composite stories based on common owned-audience programs. Each shows how blueprint fields, CRM or embed distribution, and the analysis hub turn conversations into decisions — without a form builder, research panel, or heatmap tool. Start with free Insight sessions, then scale invites, voice, and editable metrics as the loop proves itself.

B2B SaaS

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Lessons and distribution patterns from real programs.

How a B2B SaaS team cut guesswork from churn with AI interviews

A mid-market SaaS company was losing mid-tier accounts after month four. Cancel forms said “too expensive” or “missing features,” but CS could not prioritize saves or brief product on what to fix first. They ran Insight agent churn-risk interviews with CRM cohorts, edited auto-metrics in the analysis hub, and acted on explained drivers instead of checkbox labels. Free sessions proved the loop before they scaled credits for ongoing waves.

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