Learn why users cancel before they churn — and win them back
Traditional SaaS cancellation forms offer shallow options like 'Too expensive' or 'No longer need it'. The real drivers — integration bugs or missing features — remain hidden.
Solution Comparison
What this solution is
- Smart win-back flows embeddable on cancellation pages
- Dynamic discounts and pausing offers based on cancel reasons
- Churn driver analysis to align product roadmap
What this solution is not
- One-click static cancellation forms
- Live chat support lines
- Simple 'Goodbye' emails sent after the subscription is already cancelled
How it works
- 1
Embed in Cancel Flow
Embed the KogniFeed widget directly into your billing or cancellation page to initiate a chat before final confirmation.
- 2
Uncover Real Drivers
If a user says 'too expensive', the agent asks about budget constraints; if they say 'missing features', it asks exactly what they needed.
- 3
Dynamic Incentives
Offer tailored win-back options mid-chat, such as temporary discounts, account pausing, or a direct call with an engineer.
- 4
Proactive Health Checks
Send automated check-ins to accounts with declining usage to catch frustration before they reach the cancel page.
- 5
Product Roadmap Alignment
View aggregated charts of churn drivers to align your engineering and product roadmap with customer retention.
Frequently Asked Questions
Q:Can it integrate with Stripe?
Yes. If a user accepts a discount or plan pause during the chat, you can update their subscription automatically via API.
Q:What is the average win-back rate?
SaaS teams using tailored win-back offers and empathetic AI chats successfully retain 15% to 25% of users who intended to cancel.
Q:Is this only for B2B SaaS?
It works for both B2B and B2C. For B2B, it provides account-level risk scoring, while for B2C, it automates high-volume retention plays.
Reduce your SaaS churn rates today
Embed the AI interview into your cancellation flow, learn why users leave, and retain them with dynamic offers.