What is an AI-moderated interview?
AI moderated interviews combine natural conversation with research structure. Learn how adaptive AI interviews differ from forms and live moderators.
Conversation with a plan
Traditional surveys ask the same questions in the same order. Live moderated interviews adapt, but they are hard to scale across time zones. AI moderated interviews sit in the middle: participants chat naturally, and the agent adapts within the blueprint you approved.
What the agent controls
- Tone and depth based on your objectives
- Follow-ups when a participant gives a one-line answer
- Guardrails for prohibited topics or sensitive areas
- Optional structured fields that fill during chat
What you still own
Researchers and product teams define goals, review the AI-drafted blueprint, brand the participant experience, and interpret analysis. The agent moderates; you set the research intent.
When to use it
- Customer feedback where you need explained drivers, not just scores
- User research waves with dozens of async sessions
- Website pulse widgets that ask one more question on friction
- Post-interaction CSAT with context after checkout or support