Glossary
Owned-audience research
Interviewing people you already reach — customers, users, employees — via CRM, links, embed, or API instead of a paid panel.
Owned-audience research means learning from people already in your product, CRM, email list, or website — not recruiting strangers from a marketplace panel for every wave.
The cost structure and distribution differ: personalized CRM invites, branded public links, website embeds, and API triggers replace per-respondent panel fees. Analysis compares cohorts you already segment (plan, region, tenure).
KogniFeed is built for owned-audience Insight programs. Panel tools still help when you need net-new respondents; KogniFeed shines when the bottleneck is understanding people who already know your brand.