Glossary
Website feedback widget
An embeddable Insight agent that launches conversational feedback from live pages — not a static poll or heatmap.
A website feedback widget is a small embed that opens a conversational Insight session from a live page. Visitors stay in context — pricing, checkout, docs, onboarding — and explain friction in their own words while the experience is still fresh.
Unlike heatmaps or star-rating polls, the widget runs an adaptive interview: follow-ups, optional selectable UI, and blueprint fields that feed the same analysis hub as CRM and link studies. You learn why someone hesitated, not only where they clicked.
KogniFeed’s embed is for owned-audience listening on your site. It is not session replay, click tracking, or a generic form popup. Session shape should usually be pulse so the intercept respects attention; save deep dive for invited follow-ups.
Deploy a website feedback widget when page-level friction is the research question — pricing confusion, checkout abandonment reasons, docs gaps. Use CRM or branded links when you need a named cohort or a longer conversation outside the page.
Relative to other glossary terms: the widget is a distribution channel for conversational surveys / AI-moderated interviews. The Insight agent still moderates; blueprint fields still structure capture; owned-audience research describes why you are asking people already on your site.
When it matters
- Friction is page-specific and timing-sensitive.
- You already have traffic but lack explained qualitative feedback.
- Heatmaps show struggle without telling you the user’s reasoning.
- You want website intercepts and CRM waves in one analysis model.
Common mistakes
- Triggering the widget too aggressively and training visitors to dismiss it.
- Running a deep-dive interview as an in-page intercept.
- Expecting replay/heatmap features from an interview embed.
Frequently asked questions
- How is this different from Hotjar-style tools?
- Behavior tools show what happened on the page. A KogniFeed widget interviews the visitor to capture explained reasons, structured fields, and editable analysis.
- Does the widget create a separate data silo?
- No. Completions land in the same study analysis hub as link and CRM sessions for that Insight study.
- What pages are good first embeds?
- Pricing, checkout, key activation steps, and high-traffic docs or help pages where unexplained drop-off is costly.
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