Workflows
Website pulse
Ultra-short embed sessions for visitors mid-task. Captures feedback type, severity, and page context so analysis stays tied to the URL where friction happened.
Heatmaps show rage clicks; star widgets say “3/5.” Neither tells you whether pricing copy confused someone, a bug broke checkout, or a docs page was simply missing a step.
Website pulse is a short Insight interview launched from an embed on the live page. Visitors stay in context. The agent captures feedback type, severity, and optional page URL fields so your hub groups issues by where they happened.
Use pulse session shape by default. Reserve longer deep-dive invites for recruited usability participants — not for cold widget traffic.
Best for
- Growth teams on high-friction URLs
- Product UI and docs owners
- Marketing sites testing pricing pages
Outcomes
- Page-level UX and content-gap themes
- Bug reports in visitors’ words
- Fix ideas grounded in live sessions
How it works
1
Publish with pulse pacing
Keep follow-ups tight. Visitors mid-task will abandon long interviews; two to four focused turns usually beat a form.
2
Embed on high-intent pages
Pricing, checkout, signup, and docs are typical. Pass page URL or product area into contact metadata when possible.
3
Classify feedback type
Blueprint fields for bug vs confusion vs idea keep triage fast for eng and content owners.
4
Close the loop on themes
Ship fixes, then re-sample the same URL. Compare waves in the analysis hub instead of guessing from ticket volume.
Sample questions
- QWhat were you trying to do on this page just now?
- QWhat stopped you or made you hesitate?
- QIs this a bug, unclear wording, or a missing feature — in your words?
- QWhat would have made this page work for you today?
Setup tips
- Trigger the widget after a delay or scroll — not on every page load — to protect conversion.
- Always store page URL with the session so themes attach to the right surface.
- Route severity “high” themes to eng Slack or tickets with a weekly digest, not every single session.
Frequently asked questions
- Is this a heatmap or session-replay tool?
- No. It is an AI-moderated interview embed. You get explained friction and structured fields — not click maps or recordings.
- Will the widget hurt conversion?
- Use delay/scroll rules, pulse pacing, and limit to high-friction pages. Treat it as listening on owned traffic, not a full-screen survey wall.
- Can anonymous visitors participate?
- Yes. Public embed links work without a CRM contact. Add optional email capture only if your privacy policy allows and you need follow-up.