Glossary
Conversational survey
A research study where participants answer through chat-style dialogue instead of a fixed multi-page form.
A conversational survey replaces — or wraps — a rigid questionnaire with a chat-style session. One topic at a time, mobile-friendly, designed so people explain experiences in their own words rather than picking “other” from a dropdown. The interaction feels like a short interview, not a form marathon.
Teams use conversational surveys after checkout, on pricing pages, in onboarding waves, and for recurring NPS- or CSAT-style pulses when scores alone are not enough. The format still supports structured capture: ratings, choices, and other slots can fill during dialogue so reporting stays operational.
On KogniFeed, conversational surveys run as Insight agent interviews: objectives, blueprint fields, CRM, embed, optional voice, and an analysis hub in one product — not a form builder with a chat skin. Session shape lets the same brief behave as a two-minute pulse or a longer deep dive.
Choose a conversational survey when completion quality matters more than squeezing every closed question onto one page. Stick with a classic form when you only need a handful of mandatory closed items and no probing — for example a compliance checkbox flow with no open-ended goals.
How it relates: conversational interviewing is the method of adaptive dialogue; an AI-moderated interview is the fully AI-run session; blueprint fields are the structured slots collected mid-chat. A website feedback widget is one distribution channel for conversational surveys on live pages.
When it matters
- Open-ended answers from forms are thin or full of “other / N/A.”
- You need both a score and an explanation in the same session.
- Mobile completion is common and multi-page forms drop off.
- You want one study design that can run via link, CRM, or embed.
Common mistakes
- Porting a 40-question form into chat without cutting scope or using pulse pacing.
- Asking every closed question as free text and losing aggregates.
- Confusing conversational UX with session replay or heatmap tools.
Frequently asked questions
- Is a conversational survey just Typeform with chat bubbles?
- Not on KogniFeed. The Insight agent can probe, skip irrelevant topics, fill blueprint fields, and produce editable analysis — beyond branching form logic with a different UI.
- Can conversational surveys produce dashboards?
- Yes when you define blueprint fields for ratings and choices. Qualitative notes and themes sit alongside form aggregates in the analysis hub.
- When should I use a template?
- Start from a template such as customer feedback, website pulse, or post-interaction CSAT when the job is familiar; then tune objectives, blueprint fields, and session shape for your product.
Related templates