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Workflows

User research

Blueprint-driven research interviews with JTBD structure: role, workflow, alternatives, and recommendation score — plus narrative depth for roadmap evidence.

Best for

  • Product and UX research teams
  • Founders validating category fit
  • Async studies across time zones

Outcomes

  • Prioritized JTBD and friction themes
  • Deal-breakers vs nice-to-haves
  • Verbatim problem language for briefs