Glossary
Conversational interviewing
Moderating research as adaptive dialogue rather than a fixed script — clarifying, probing, and skipping irrelevant topics.
Conversational interviewing is the method: research moderated as dialogue. The interviewer (human or AI) listens, clarifies vague answers, asks for examples, and moves on when a topic is covered — instead of reading every question in a fixed order.
At scale, human conversational interviewing is expensive. AI conversational interviewing keeps the adaptive quality while removing per-session moderator cost. Guardrails and blueprints keep sessions comparable across hundreds of participants.
KogniFeed’s Insight agent practices conversational interviewing within your session shape and objectives, then produces editable analysis so product teams can act without coding transcripts by hand.