Glossary
Voice conversation research
AI-moderated interviews where participants speak and the agent can read questions aloud — same pipeline as text.
Voice conversation research lets participants complete Insight interviews by speaking instead of typing. The agent can read questions and follow-ups aloud while text stays synced on screen; replies work via microphone or keyboard on supported browsers. Modality changes; research design does not.
Voice is useful when typing is awkward — in-store QR flows, hotel or clinic checkouts, post-call support follow-ups, accessibility needs, or longer deep-dive sessions. People often give richer examples when speaking than when pecking at a phone keyboard.
Blueprint fields and analysis still run on the same pipeline as text-only mode. Structured ratings and choices can appear as selectable UI; spoken answers feed transcripts, notes, and themes in the analysis hub.
In KogniFeed Share settings you choose text only, voice only, or participant choice at the start of the session. Offer choice when audiences vary; force voice only when the physical context makes typing unrealistic.
Voice conversation research is still an AI-moderated interview run by an Insight agent — not a separate product category. It pairs especially well with owned-audience research in real-world venues and with templates where hands-free completion improves response quality.
When it matters
- Participants are on mobile in physical spaces (hotels, clinics, retail).
- You expect longer narrative answers than typing will yield.
- Accessibility or language comfort favors speaking over writing.
- Post-call or in-person handoffs need a quick spoken follow-up.
Common mistakes
- Enabling voice without testing browser/mic permissions on target devices.
- Using noisy environments for deep-dive voice without a quiet fallback.
- Assuming voice alone improves insight quality without clear objectives.
Frequently asked questions
- Is voice a different analysis product?
- No. Sessions still land in the same analysis hub with notes, themes, blueprint aggregates, and editable metrics.
- Can participants switch back to typing?
- When you allow participant choice — or when the UI supports keyboard replies alongside voice — people can mix modalities as the session allows.
- Does voice work with website embeds?
- It can on supported browsers, but pulse pacing and clear mic prompts matter more in public-page contexts than in invited CRM sessions.
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