Getting started

KogniFeed runs AI-led Insight interviews: participants chat naturally, the agent follows your goals, and structured analysis arrives when each session completes.

What you are building

An Insight interview is a conversational study — not a long static form. You define what you want to learn; the AI agent conducts the interview, adapts follow-ups, and optionally captures structured fields for charts.

Core concepts

  • Workspace — your team account. Studies, CRM contacts, and settings live here.
  • Insight interview — one conversational study with its own link, branding, and analysis.
  • Objectives — instructions that steer tone, depth, boundaries, and what the agent should learn.
  • Structured form (blueprint) — optional fields the agent fills during chat for dashboards and exports.
  • Session — one participant conversation. Analysis runs after they finish.

Typical workflow

  • Create an Insight interview from a template or blank.
  • Shape goals and optional structured fields in the builder.
  • Brand the participant experience (welcome copy, logo, theme).
  • Publish and share a link, CRM invite, or website embed.
  • Review analysis: notes, form statistics, and full chat transcripts.

Who needs what

Researchers and product teams work in the admin dashboard. Participants only need your link — no account. If your engineering team sends personalized links from your own CRM, they use the REST API (separate from this help center).